Häfele goes an exceptional way in the hardware and fitting industry by collaborating with leading German football club FC Bayern emphasizing its position as the leader in German products.
Häfele Thailand, Vietnam and India the leading providers of hardware, furniture fittings, home appliances, kitchen & bathroom fittings and electronic looking systems cemented its leading position by signing an official agreement with the German football giant FC Bayern as “Official Regional Partner”.
Mr. Volker Hellstern, Managing Director of Häfele (Thailand) Ltd. revealed that during its 24 years operation in Thailand, the company has determined to maximize customers’ satisfaction and develop the organization constantly to maintain its leading position. This year, Häfele is proud to present an exceptional partnership by aligning with German football giant FC Bayern to reflect a strong brand image of both, Häfele and FC Bayern. FC Bayern is one of the most popular football clubs with a distinguished team which presents the same unity and fighting spirit as the staff teams of Häfele.
To emphasize on its collaboration as the “Official Regional Partner”, Häfele plans beside the official launch many FC Bayern partnership related activities, events and promotions and as highlight surprising the football club fans by giving the chance to win a Meet & Greet with a football legend and watching a match at Allianz Arena in Munich.
FC Bayern München AG executive board member for internationalisation and strategy Jörg Wacker said today in Bangkok: “We are very delighted to welcome Häfele as our new regional partner. Both FC Bayern and Häfele stand for quality 'Made in Germany' and each has a strong presence in Asia. Both brands represent top performance and international strength, and are a perfect match.”
FC Bayern has the best success in the football by becoming champion in Bundesliga for 28 times, World Club 2 times, UEFA Champion League 5 times, UEFA Cup Winners 1 time. The football fans in Thailand compare FC Bayern with a strong tiger (“Southern Tiger”), which shows their passionate admiration and great respect of this giant German football club. Its home field is the Allianz Arena and FC Bayern is playing in the Bundesliga league in Germany and UEFA.
The biggest sporting event in the world is here! For football fans it’s the long waiting FIFA World Cup, for which excitement starts rising months in advance. Hafele being a German Company and the official regional partner of FC Bayern wanted to celebrate the Football excitement with like-minded friends & Family by airing the Germany Vs Republic Korea Match at the Hafele Hut in Aqaba, Lower Parel.
Event was held at: FIFA World Cup 2018 Live Screening
Time: 7:30pm onwards
Venue: Hafele Wooden Hut at Aqaba Restaurant, Lower Parel, Mumbai
Football fans to rejoice! Hafele announces an exciting new collaboration as “The Official Regional Partner” with F.C. Bayern Munich, the world famous football club. This exciting new regional partnership will enthuse football fans by bringing Germany’s FCB football legends to India for a “Meet and Greet” event. Get to see the legend live, courtesy Hafele.
That’s not all! This marvellous initiative will also give a chance to a lucky fan to travel to Germany to watch a match at the grand Allianz Arena in Munich. Furthermore, you can also watch all the FCB matches, relayed live from football stadiums, on huge screens at Hafele’s Design Studios in India, Bangladesh & Sri-Lanka sharing the excitement with other delighted fans! Special limited edition official merchandise will further cement the enthusiastic fans’ connect with their favourite football idols!
Hafele’s exclusive three-year brand association with the legendary 118 year old Bayern Munich Club, popularly known as FC Bayern (FCB), is a match made in heaven, as both have strong synergies, since they represent “heritage, leadership, teamwork, training, passion and innovation”. The Managing Director of Hafele India, Mr Jurgen Wolf has flagged off this partnership in May 2018. Both Hafele and FCB have deep roots in Southern Germany (Bavaria) with over nine decades each of tradition, expertise and precision creating a leadership position. Both are growing from strength to strength: FCB with innovative game strategies and Hafele, whose renowned expertise in Interior Functionalities is powering the company to succeed in India, Bangladesh and Sri-Lanka: the three regional markets concerned.
FCB won kudos by becoming champion in the Bundesliga 24 times, World Cup twice, European Cup five times and many more championships. Millions of Football fans in India have much more to celebrate now!